Launches and sign-ups 30 March 2016
Launches and sign-ups from the egaming industry in the last seven days (24 March 2016 to 30 March 2016)
32Red unveils new in-house front-end
Operator tests new platform in overseas markets ahead of UK launch in coming weeks
32Red is in the process of rolling out a new front-end platform as the casino operator bids to take more control over the player journey.
The in-house developed platform, which will sit on top of its Microgaming-powered back-end, is currently being tested in a number of English-speaking markets ahead of a planned UK launch in the coming weeks.
Speaking to eGaming Review, 32Red chief executive Ed Ware (pictured) said the technology would see it take “our destiny in our own hands” with the operator able to monitor live player data and market to customers on site.
“It’s not just a new customer interface,” Ware said. “It’s much more of a platform for us to do behavioural and live marketing.”
Mr Green goes live on Playtech platform
Online casino firm Mr Green has completed its integration onto Playtech’s Open Platform, giving it access to the supplier’s library of games, bonusing tools and customer retention capabilities.
The Stockholm-listed operator said the integration would help its expansion into European regulated markets, including the UK.
The partnership will see also Mr Green launch a variety of Playtech-developed games in the coming weeks, on both desktop and mobile.
Seven days in launches and sign-ups:
Gaming Realms enters US market with bingo site
Gaming Realms has entered the regulated US egaming market via a partnership with New Jersey operator Pala Interactive.
The operator come supplier has worked alongside Pala to develop a real money bingo site – PalaBingoUSA.com – which soft-launched in the Garden State last week.
Gaming Realms CEO Patrick Southon said it was a “significant partnership” for his firm and marks its first real-money venture in the US.
Gaming Innovation Group makes “milestone” OddsModel acquisition
Gaming Innovation Group (GIG) has finalised an agreement to acquire sports betting technology firm OddsModel, a deal the company described as a “milestone” for its ambitions in the vertical.
Subject to approval from its board of directors, Malta-based GIG will issue 21.9 million of new company shares as a consideration for all shares in the technology company.
OddsModel develops technology platforms and statistical models which produce data to generate real-time pricing for both pre-match and in-play sporting events.
NYX Gaming goes Dutch with state lottery deal
NYX Gaming Group has sealed a deal to supply online gaming content and player account management to the largest lottery operator in Netherlands.
The merger of de the Dutch State Lottery (Staatsloterij) and De Lotto was approved by competition regulators in the Netherlands and will create a ?1bn (?725m) lottery operator once complete.
The combined organisation will integrate NYX’s Open Platform System, featuring slots and scratch card titles from NYX’s wholly owned subsidiary NextGen Gaming launch across its sites.
Cash-strapped Jumio sold to Facebook co-founder
Jumio is on the brink of selling its business to Facebook co-founder Eduardo Saverin via a bankruptcy process, in a move which is expected to see the identity verification company secure a much-needed US$3.7m (?2.6m) cash injection.
While the deal remains subject to other bids, Jumio said a sale to the Saverin-formed entity, Jumio Acquisition, was the “single best path” to provide the company with the required resources.
In a statement the firm, which provides services to egaming operators such as Betfair and Mr Green, said legacy issues combined with “related government investigations and proceedings” had made it difficult for the firm to secure funding from other avenues.