Launches and sign-ups extra 10 June 2016
A round-up of the latest launches and sign-ups in egaming including a customisable odds comparison site and a new Ladbrokes fantasy football sponsorship.
Sports betting social network bettingexpert.com, has launched a customisable odds comparison site known as SmartBets.
Punters logging into the SmartBets site will be able to create a tailored dashboard based around their favourite teams, leagues, betting markets and operators, to ensure they find the most relevant bets to them.
The service also features one-click betting integration, so users can then place bets instantly with major operators including Ladbrokes.
“Finding the best odds can be a nightmare, said Bettingexpert ambassador Chris Waddle. “SmartBets makes it easy for punters to compare the prices for the bets they’re interested in, and place their bet without having to navigate all of the different bookmaker sites. The next challenge is picking the winners!”
Kambi is rolling out a new HTML5 client for its sportsbook licensees ahead of Euro 2016, which it says will be the first major football tournament where second screen betting becomes the primary way to place a wager.
Kambi CEO Kristian Nyl?n said: “Our analysis clearly shows that the trend towards mobile shows no sign of slowing. But what is particularly interesting is that the bigger the match, the more likely customers will reach for their phone to bet while keeping one eye on the action.
“As one of the pioneers of instant betting, we have seen demand for these markets grow in the past 12 months, demand is particularly strong in the mobile channel. We expect this trend to continue and our operators will be empowered to offer these unique and exciting instant betting events during the tournament.”
Ladbrokes will sponsor the Mirror’s Fantasy iTeam app for the upcoming football season and the Euros, after the app completed a successful debut season.
The sponsorship follows news that the Mirror newspaper renewed its deal with app provider Fantasy iTeam, for Euro 2016 and the 2016-17 Premier League and Champions League season.
Mark O’Donnell, head of betting and gaming at Trinity Mirror Solutions, said: “Mirror readers absolutely loved Mirror Fantasy Football iTeam last season and it’s great that fans will be able to experience it again for the 2016/17 season.
“We’re also delighted to welcome Ladbrokes to the team as our fantasy football sponsor for the Euros and next season. They’re a market leading brand and we look forward to working closely with them.”
Cherry-owned provider Yggdrasil Gaming has launched a new slot called Bicicleta aiming to capitalise on this summer’s football fever.
The game, named after the iconic bicycle kick, includes a football match atmosphere with the crowd reacting directly to in-game action.
“We cannot wait for the big kick off in France, and the launch of Bicicleta is only going to make the summer of sport even more memorable,” Fredrik Elmqvist, CEO at Yggdrasil Gaming, said.
“There are huge opportunities during major football tournaments to drive sportsbook traffic to slots, and Bicicleta is the ideal product to do exactly that. We expect it to become a fan’s favourite very quickly.”
It is the first Yggdrasil game to be certified to go live simultaneously in Malta, the UK and Gibraltar.
Betting exchange Smarkets has announced the re-launch of its affiliate software in partnership with digital marketing agency Income Access.
The partnership will see Smarkets take advantage of Income Access’ affiliate management software and proprietary Ad Serving technology, which gives brands the ability to strategically target their campaigns
Affiliates working with the brand will earn 25% of net revenue calculated based on the transaction fees, rather than wins and losses of players.
“We are proud of the Smarkets affiliate programme and acknowledge the important role it has played in our unprecedented growth over the past two years,” said Smarkets CEO, Jason Trost.
“By selecting Income Access, we are looking forward to offering the same level of service to our customers throughout the busy 2016 calendar.”
Casino games supplier iSoftBet has gone live with online casino software provider SoftSwiss.
The new agreement means that iSoftBet’s portfolio of HTML5 and Flash games will now be available to SoftSwiss customers.
Ivan Montik, SoftSwiss CEO, said: “We are thrilled to cooperate with iSoftBet because we know their game content is of the highest quality and very enjoyable for players. What is more exciting is that under our partnership iSoftBet games will now become available via Bitcoin, which will introduce them to an even wider audience.”