Launches and sign-ups extra 12 August 2016

Argyll Entertainment has launched its new UK facing sportsbook Bet on Brazil with former Scottish international footballer and talkSPORT presenter Alan Brazil, the face of the site as brand ambassador.

The new site has launched a sports-only offering for the start of the Premier League season, including its own in-play fantasy football game, Brazil’s Fantasy Fever.

The company intends to rollout a full sportsbook and horseracing offering using the Amelco platform later this month, as well as a casino and live dealer games.

Stuart Tilly, CEO of Argyll Entertainment said: “At Bet on Brazil, we’ll have a market leading sportsbook and a premium portfolio of casino games to rival the very best operators in the market; it’s just our customers will have a lot more fun playing them.”

Lightning Box Games has entered into a game supply agreement with Australian slot machine manufacturer Ainsworth Game Technology.

As part of the initial three-year agreement, Ainsworth will distribute games from Lightning Box’s video slot range, including its patented Reelfecta games, into the US and Australian land-based markets.

“We are proud to be associated with Ainsworth, a name that has immense heritage in the worldwide gaming industry.” Lightning Box managing director, Peter Causley, said. “It will also be great to see some of Lightning Box’s best performing games released out on our home turf here in Sydney.”

“Ainsworth is very excited about the potential for Lightning Box’s Reelfecta games in the US and Australia,” Danny Gladstone, Ainsworth’s chief executive officer said. “We look forward to working with Peter and his team in support of Ainsworth’s commitment to consistently deliver high performing game content that offers value to our customers and a unique entertainment experience to their players.”

Isle of Man-based operator Hollywoodbets has integrated BetConstruct‘s sportsbook as it focuses its reach on the African market.

BetConstruct’s sportsbook features over 30,000 live matches every month, with 40,000+ pre-match events and 50 sports types.

“Working with the BetConstruct team, who are as passionate about customer service as we are, will be key to giving our players everything they expect and more,” Hollywoodbets International’s project lead, Shelley Mclean, said.

Ladbrokes has struck a deal to televise BT Sport across its retail shops as the firm looks to drive the use of its 7000 self-service betting terminals in store.

The deal will see BT Sport’s football coverage, which includes the Premier League, Champions League and a selection of European leagues, shown across all 2144 shops in the UK and 77 Northern Ireland stores.

“This is a game-changing addition to our retail offering on the eve of the new season kick off,” said Lee Drabwell, retail managing director of Ladbrokes.

“It’s an exciting time for Ladbrokes customers and we’re confident they will enjoy BT Sport in our shops this season.”

Bruce Cuthbert, director commercial customers at BT Sport said: “We are delighted to be working with Ladbrokes in supplying all of their betting shops with the wide range of exclusive live sporting action available on BT Sport, kicking off this weekend with Pep’s opening game of the Premier League season when Man City host Sunderland.”

Ladbrokes‘ Australian arm has extended its partnership with the National Basketball League (NBL) for a further two years.

The business will continue as the official Australian sports betting and wagering partner for the league.

“We’re looking forward to continuing our relationship with the NBL and enhancing the basketball fan experience by collaborating to produce digital content and fantasy games for both the NBL and NBA,” Ladbrokes Australia CEO Dean Shannon, said.

As part of the extension, Ladbrokes will announce a NBL Fantasy Player of the Week throughout the 2016/17 season, awarded to the most statistically productive player.

Pairplay Ltd and iSoftBet have entered a strategic partnership that will see the two companies distribute each other’s content through their respective content aggregator networks.

ISoftBet’s entire selection of online and mobile casino games will be available to operators integrated with Pariplay’s FUSION network.

Pariplay’s portfolio of more than 100 branded and proprietary online slots, instant win and scratch card games will be available to operators through iSoftBet’s Game Aggregation Platform (GAP).

Yggdrasil Gaming has launched a new promotional tool that allows customers to watch the replays of winning spins and share them with friends and fans on social channels.

The new tool, known as BRAG, is the player-facing subsection of Yggdrasil’s BOOST collection of promotional tools, and aims to improve operators’ organic social media volume by encouraging players to share replays of winning spins on Facebook and Twitter.

The replay and share functionality will initially allow players to watch and share replays of winning rounds on Yggdrasil’s tournament leaderboard.

Future updates will give players the opportunity to also share any big win or any spin from their last 10 game rounds.

Bitcoin operator CoinGaming.io has integrated developer OneTouch’s new blackjack product, designed to be played on the go with the use of a single finger.

The game, which adapts to both left and right handed players, works seamlessly on screens of all sizes and will initially go live on Bitcoin-only operators Bitcasino.io and Sportsbet.io.

Users are able to choose the colour and styling of their table from a range of options in order to give it their own personal touch.

“The market for on-the-go and mobile betting is booming, so we’re delighted to have partnered with OneTouch for their hugely exciting blackjack product,” Tim Heath, CEO CoinGaming.io, said. “We’re always on the hunt for the best games available and this is definitely one of them. We are certain OneTouch Blackjack, Roulette and Baccarat will prove to be a popular choice across many platforms.”

Slots and table games supplier Realistic Games has unveiled a new football themed slot ahead of the new football season.

The five reel, ten-win line game, titled Goal!, features whistles, balls, boots, and trophies.

The game has been developed in both Flash and HTML5 and has a maximum prize of 5,000 x the stake per line.

“The start of the new domestic seasons in Europe felt like a great opportunity for us to launch Goal! and I’m sure both slots and football fans will enjoy playing it,” Realistic CEO, Andy Harris, said. “We have found football themes have had universal, cross-territory appeal in recent times, provided they have good maths models behind them, and we’re excited that this one will be a winner too.”

Unibet has integrated an exclusive title ‘Leprechaun Goes to Hell’ from table game and slot supplier Play’n GO across a number of the operator’s sites.

The game is the fifth produced by the Swedish supplier specifically for the Stockholm-listed operator.

Fredrik Kjell, head of gaming at Unibet, said: “Play’n GO is known for their innovative, premium game design, so we’re excited to be able to partner with them on another bespoke title for our players.”