Launches and sign-ups extra 16 May 2014
A round-up of the latest launches and deals in the egaming industry, including Amaya Gaming and Betradar
Gaming supplier Amaya Gaming has announced the launch of its latest 3D online slots game Zombies, produced by the company’s in-house development studio.
The new 50-line title includes Amaya’s new Pick-a-Spin feature as the company reveals plans to launch a range of new slots in the future based on the DC Comics characters Superman and Wonder Woman.
“We are continuously learning from previous successes and challenges in game creation,” André Nylander, head of casino at Amaya, said.
“We’ve taken this knowledge when creating our new DC Comics based content which we are excited to announce in the coming months,” he added.
Sports betting data provider Betradar has struck a deal with Eastern Europe-facing company Mozzart Bet to launch the company’s revamped Virtual Football League on its online platform.
The news follows previous partnerships between the two firms following deals for Mozzart Bet to incorporate Betradar’s Life Cycle of Odds, Live Odds, Statistics and Live Scores.
“The fast-paced betting approach perfectly meets today’s market needs and our punters will enjoy the impulsive nature of Virtual Football League,” Mozart Bet’s COO, Dimitrije Gajicic, said.
NYX Gaming Group’s Australian-subsidiary NextGen Gaming has announced an extended partnership with Gala Coral to supply its portfolio of multi-platform slots.
The deal will see the gambling company debut the provider’s games, including Foxin’ Wins, in-store, online and on mobile devices.
“The land based version features a modified math model for the UK slots market and I’m confident the game will replicate its success online, in-store,” NYX Gaming Group commercial director, David Johnson, said.
Online gaming and media company 180Vita has announced the acquisition of online poker hand conversion tool WeakTight.com.
WeakTight.com was founded in 2007 and claims to have the largest online database of poker hands in the world.
“We have long admired what WeakTight has done to advance online poker, and first and foremost we want to ensure it continues to be regarded as the best at what it does,” said Jamie Nevin, founder of 180Vita.
188BET extended its online sports betting and gaming partnership with Liverpool Football Club this week as part of a new two-year deal.
“Liverpool FC is one of the world’s most famous and historic football clubs and we are thrilled to be announcing our renewal off the back of one of their most successful seasons in recent times,” Nigel Singer, managing director of 188BET, said.
Virtual sports provider Inspired Gaming Group is set to launch in Belgium in partnership Circus Group’s online and mobile platform Circus.be.
“This is a great time to launch with Circus as there will be a spike in all sports bets during the Football World Cup in June based on our experience,” Steve Rogers, SVP of virtual sports and mobile at Inspired, said.
Interactive sports betting provider SBTECH is preparing to launch its new Asia-focused live betting and mobile platform.
The new product features a user interface designed to specifically cater to Asian punter preferences and includes an advanced agent and network management system, a full suite of back office tools coverage of all popular Asian bet types.
“Asian punters now expect the convenience of a modern, intuitive and user friendly front end which features all popular Asian bet types as well as single wallet sign on across sports betting and casino,” Itai Zak, CEO of SBTech, said.
“We provide this; punters can switch effortlessly from sports book to casino whether betting by web or mobile,” he added.
Live dealer gaming system provider Ezugi has announced a deal with Games Marketing to provide mobile and desktop table games to Ezugi’s international gaming operators.
“We are excited about this agreement with Games Marketing as it further allows our operators to have a competitive and commercial edge by offering leading games that players wish to play and indeed demand from gaming brands nowadays,” Kfir Kugler, CEO at Ezugi, said.
Zynga has expanded its reach on mobile with the worldwide launch of Hit It Rich! slots via the Google Play Store.
The Android-version of the app joins Hit It Rich! on Apple’s App Store and Facebook where it currently has an estimated 2.5m monthly active users.
“By bringing this true-to-life slots experience to the web, iPhone, iPad and now Google Play, consumers now have the freedom to play their favourite branded slots games however and wherever they want,” Joe Kaminkow, chief game designer for Hit It Rich!, said.