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BoyleSports has has signed former Irish Champion Jockey Joseph O’Brien as its new horse racing ambassador for the upcoming 2016-17 season.

O’Brien will take up his role with immediate effect on an initial one-year deal and will provide a weekly blog for BoyleSports.com.

The blog will include information on his runners and industry views that will also be streamed into BoyleSports shops nationwide.

“I am delighted to be teaming up with BoyleSports,” O’Brien said. “They strive to be the best in their industry and I am delighted to be working with them.”

He added: “As Ireland’s largest independent bookmaker, they have achieved fantastic success down to hard work and determination and I am looking forward to working with them during the coming months.”

A new app claims it is set to “revolutionise” the way UK punters find best odds and bet on their phones, by integrating several accounts into one app.

AppBet is the brainchild of three betting industry veterans, led by MD Martin Hodges, who looked at existing odds comparison solutions and believed that there was a gap in the market for an app that allowed you to manage your betting accounts better.

“We saw that in the growing mobile betting market, there was no easy and convenient way of managing your bookmaker accounts, knowing where your cash is or looking at what odds are best for the accounts with funds in,” said Martin Hodges, MD of AppBet. “There are some good odds comparison apps out there, but we felt it was possible to do better.

“With AppBet, instead of finding the best odds and then opening up the bookmaker’s app, you can search the odds and place your bet in one simple process. This saves time and can potentially lead to better odds in a fast-moving market.”

AppBet is initially available for football and horseracing markets, with Paddy Power, Ladbrokes, Boylesports, Betway, and William Hill among the bookies already integrated.

BetOnBrazil has launched an online casino to sit alongside its sports betting and fantasy football site which was introduced in late August.

The Amelco-powered site will feature leading developer iSoftBet’s full portfolio of games, with content from NetEnt and Realistic Games soon to follow.

“Our aim is to leverage the lively, knowledgeable and charismatic personality of Alan Brazil by offering an online gaming experience that surrounds the traditional online gambling product with a lively mixture of opinion, fun, debate and insider sports news,” said Stuart Tilly, chief executive of BetOnBrazil’s owner, Argyll Entertainment.

“Customers will be able to consume a whole range of exclusive video, audio and written content throughout the site and have the chance to compete for ‘money-can’t-buy’ prizes and exclusive access to Alan and his friends.”

Betclic Everest Group has agreed a deal to roll out Play’n GO content across its portfolio of casino brands.

Following integration, the supplier’s games will feature on the group’s flagship founding site Betclic.com, as well as Expekt.com, and montecarlocasino.com.

Pascal Brouet, product and innovations director of the Betclic Everest Group, said: “Play’n GO are well known across the industry for the quality of their innovative games and we’re delighted to be able to offer them to our players for the first time on both web and mobile.

NYX has entered the Italian land-based gaming market following a partnership with Italian operators FM Gaming and PSM Gaming.

The deal will see NYX omni-channel gaming content delivered to the firms’ properties in Italy, starting with two casino games Sky Winners and Holly Madison.

“I’m very excited for this achievement,” said Andrea Guzzon, NYX’s Regional Manager Southern Europe.

“NYX continues to work towards delivering a complete omni-channel gaming experience and this latest on-property development represents a key milestone in our strategy in the Italian Market and across the globe.”

Vera&John has agreed a deal with Pragmatic Play to offer the suppliers’ suite of 150 slot games to its customers.

Vera&John head of gaming Victor Olinger said: “Pragmatic Play has a track record of developing brilliant online games and this partnership offers Vera&John a fantastic opportunity to offer world class games through our leading platform.

“We will strive to continue to offer fun, new products through our Vera&John brand, as well as providing the technological advancements and technical support to ensure that our customers receive a great gaming experience as well as high level customer care.”

Pragmatic Play also announced this week it had received a new license to provide casino games from the Malta Gaming Authority

The firms said the new licence would enable it to fulfil the growing demand for its casino games from firms in Malta.

Genesis Gaming has released a new 50-line video slot game called Attack of the Zombies.

The slot sees payers traverse a historic version of London while fleeing from zombies.

“Halloween is next week and celebrations are already happening so there really wasn’t a better time to release Attack of the Zombies,” said James Watson, director of European sales at Genesis.

“Players can start enjoying the good times that come from the spooky holiday with this superbly crafted, fast paced and exciting game.”

Online casino brand Ikibu is to launch a new affiliate programme in partnership with marketing technology firm Income Access, the two firms announced yesterday.

The SecureTrade Limited-powered casino’s programme will be powered by Income Access’ affiliate management software and offer affiliates “bespoke” commission structures.

“We are excited to announce the launch of the Ikibu affiliate programme on the Income Access software,” said Julian Kunimine, co-founder of Ikibu.

“The platform is innovative, robust and reliable, and we are confident that the technology will make our affiliate programme a key part of our overall marketing strategy.”