Launches and sign-ups extra 4 March 2016

188BET has teamed up with Quickspin to launch the Swedish slots provider’s full suite of games.

Under the new agreement, the Isle of Man-licensed operator will gain access to the supplier’s multi-channel gaming portfolio including Crystal Queen, Razortooth and Second Strike.

“We’re delighted to sign an agreement with 188BET, who have an impressive reach and a highly successful brand,” Quickspin’s CEO, Daniel Lindberg, said.

“Our games are now proven performers and in demand as a result, and I’m very pleased 188BET are among a growing number of operators keen to harness their popularity,” he added.

William Hill has launched its latest omni-channel game, Judge Dredd, in partnership with egaming supplier NYX Gaming Group.

The branded-slot title was developed by NYX’s game development subsidiary NextGen Gaming and is available across the operator’s retail estate, as well as online and on mobile, via NYX OGS.

“Available across our industry’s widest distribution network (NYX OGS) for mobile and desktop, the land based version of the game benefits from a modified math model to suit the LBO market,” David Johnson, commercial director at NYX Gaming Group, said.

“High profile brands such as Judge Dredd, supported by best in breed NextGen game engines are invaluable for the acquisition and retention efforts of our operator partners and I’m confident the game will replicate its success online, in???store,” he continued.

Danish operator Danske Spil awarded Scientific Games two major contracts for its lottery and gaming businesses this week.

The deal includes a seven-year agreement for Danske Lotteri Spil’s new systems technology and a five-year contract for Danske Spil’s interactive player account management (PAM) solution and services.

“Danske Spil is one of the most progressive lottery and gaming organizations in the world,” Patrick McHugh, senior vice president of lottery systems for Scientific Games, said.

“Scientific Games is leading innovation in the industry for integrated technology that creates a seamless player experience across all products and all channels of play,” he added.

ORYX Gaming has signed a deal Booming Games to offer online casino operators access to its portfolio of gaming content via the B2B gaming software provider.

The Booming Games portfolio currently features over 50 original games including original and custom-made games developed by its dedicated design team.

“Delivering high-quality, tailored content quickly to market is vital and our agreement with Booming Games means customers are able to enjoy some of the best games available,” ORYX Gaming CEO, Matevz Mazij, commented.

“We look forward to rolling out further casino content as the relationship develops,” he continued.

Microgaming-powered Quickfire has welcomed Playson to its platform as the company’s latest development partner.

The agreement will see Playson distribute its collection of HD slot titles, including Alice in Wonderslots and Dracula’s Family, to Quickfire’s global network of operators.

“Bringing this project to the game-release stage is incredibly exciting,” Playson’s managing director, Adam Daniel, said.

“Quickfire’s market penetration is second to none, the responsiveness and cooperation from their team has been excellent and we are looking forward to building momentum with our game releases on the Quickfire platform,” Daniel continued.

PokerStars has strengthened its coalition in California after announcing the powerful United Auburn Indian Community had joined its ranks.

The operator has already partnered with the San Manuel and Morongo Band of Mission Indians, plus three of the state’s largest card rooms, to lobby for legal online poker in the state.

PokerStars will also use the tribe’s interactive poker licenses – if and when the state legalizes and regulates the activity – to offer its sites to players in California.

The addition of the United Auburn tribe, which has joined a number of different coalitions in recent months, will certainly add weight behind the coalition and boost its lobbying power.

Game analytics and marketing platform deltaDNA has announced a partnership with specialist big data and analytics consultancy Gambler Analytics in a move to accelerate the adoption of advanced player analytics within the online gambling industry.

The deal is designed to help operators understand how to boost player engagement and retention, and to extend lifetime value (LTV), by maximising the potential of their data and serving players targeted interventions.

“We’ve seen in the free-to-play space how player analytics can be used to understand in-game player behaviours and facilitate real-time personalised interventions to extend player lifetime expectancy,” Mark Robinson, CEO of deltaDNA, commented.

“The industry has recently switched-on to gamification and its massive potential for increasing return on investment (ROI), facilitated by big data infrastructure and insight,” he continued.