Mangas rebrands as BetClic Everest Group
Mangas Gaming has rebranded to reflect the strength of its two flagship brands.
Mangas Gaming has renamed itself the BetClic Everest Group.
Nicolas Beraud (pictured) said the new identity of the group reflected the strength of Mangas’ two flagship brands, sports betting operator BetClic and top three French poker room Everest Poker.
“At a time when markets are regulating in Europe we wanted to, alongside our shareholders, move to the next chapter [of development]. The two brands [BetClic and Everest] are the two most referenced by our customers and will form the new identity of the group, a sign that the customer is at the heart of our future strategy development,” said Beraud.
BetClic, Everest, BetAtHome and Expekt owner Mangas, now BetClic Everest, is a 50/50 joint venture between Monaco casino and luxury hotel owner Societe des Bains de Mer and former Endemol France chief executive Stephane Courbit’s Lov Group.
The operator rose from seventh to fourth place in eGR’s 2010 Power 50 rundown of the most influential operators in egaming, the second biggest riser in this year’s top 10 behind Bet365, following a period that saw BetClic gain regulated entry to its core French market, of which it now has a 40% share of sports betting, according to French regulator ARJEL.