Mansion Group boosts affiliate compliance with Rightlander deal
All Mansion affiliate sites will be scanned to ensure compliance with regulations
Mansion Group has signed up with Rightlander to improve its affiliate compliance and responsible marketing strategy, it was announced today.
Under the terms of the partnership, Rightlander will now scan all Mansion Group affiliate websites, monitoring all activity which mentions or links to the Mansion brands for compliance related breaches, whilst also searching for certain events and conditions defined by the operator.
Ali Hawa, head of risk & compliance at Mansion Group, said: “[Working with Rightlander] will support us in continuing our dedication to the issue of compliance across all departments of the business; with a particular focus on our marketing activities.
“We are pleased to be putting into place a number of important measures to safeguard our business from potential affiliate malpractice.”
Mansion Group joins a growing list of operators utilising Rightlander, with LeoVegas, GVC, Kindred Group, ALEA and BGO all inking partnerships with the service over the last year.
Rightlander founder Ian Sims added: “We are thrilled to be working with the Mansion Group to help them improve their processes and better manage their affiliate partners.”