Mansion targets UK growth with Casino.com marketing drive
New TV ad to be rolled out across Sky channels, alongside a black cab branding campaign
Mansion Group has unveiled its latest marketing campaign as part of a long-term strategy to boost its presence in the UK.
A new Casino.com TV ad will be rolled out on UK Sky channels later this month, alongside a campaign displaying the brand across a number of London black cabs.
Speaking to EGR Intel, Mansion MD and COO Shelly Suter-Hadad said: “We’re getting solid results from the UK. It’s a growing market for us and following the rebrand earlier this year, it’s perfect timing to show new players that what we’re doing is a bit different.
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“Today, the UK is Casino.com’s leading market, compared with minimal penetration prior to the last TV campaign back in 2013.
“We knew that any movement in the UK at that time was a direct result of the marketing we were doing. It proved very successful in really kick-starting our player base in the UK.
Suter-Hadad added: “Our strategy is to focus mainly in regulated markets, we’re also licensed in Italy so that’s a priority, alongside further penetration in the Nordics.”.
Mansion revamped Casino.com back in April to improve the UX, and also moved into a new Gibraltar office last month.