NetEnt to launch horseracing slot
Swedish supplier targets horseracing punters with newest slot title
NetEnt has partnered with eight-time champion jockey Peter Scudamore to create its first sports-branded product.
The licensed title will utilise Scudamore’s image rights and include actual racing content and themed in-game features.
Scudamore’s voice will also be used during the game’s free spin feature.
The slot is set for release ahead of the 2018/19 National Hunt season and will follow Scudamore’s 15-year riding career.
“As one of the most revered jockeys and horseracing personalities of all time, Peter Scudamore is the perfect personality for us to partner with to launch our first sports-themed branded title,” says Bryan Upton, director of game products at NetEnt.
“This is a landmark product for NetEnt and we are sure slots players and racing fans will be thrilled with the results when the game launches next year.”
Peter Scudamore added: “From our first conversation, NetEnt’s commitment to innovation and passion for creating fantastic products was clear.
“I am delighted we are joining forces to launch a new slots game that will capture the unbeatable, exhilarating racing experience.”
NetEnt last month reported Q3 revenues of SEK 449.3m (£38m), an 11% uptick in real terms but up just 1.8% in constant currency.