Paddy Power Betfair nets football data licence deal
Agreement ensures continued use of Perform’s RunningBall product
Paddy Power Betfair has agreed a data usage licencing deal with Football DataCo that allows it to continue offering in-play visualisation tools on football markets.
Football DataCo provides the official data from the English and Scottish football leagues – like goal scorers, corners and yellow cards – which is then distributed to operators through Perform’s in-play product RunningBall.
Until recently this data was not considered copyrightable, but a decision from the UK Court of Appeals confirmed it was licensable information and owned by Football DataCo.
The company has since been establishing licensing agreements with a variety of bookmakers including bet365, Betfred and William Hill, and Paddy Power Betfair is the latest firm to iron out a deal.
“British football continues to be a vital component for all betting businesses, both land-based and digital,” said Adrian Ford, general manager of Football DataCo.
“There is growing acceptance that Football DataCo’s market leading product is protected by IP rights and a data usage licence is required to use it, as demonstrated by this deal. Football DataCo is going from strength to strength.”