Paddy Power rolls out Roller overhaul
Tablet casino app gets design overhaul and new features in first upgrade in more than six months
Paddy Power has rolled out the first upgrade to its popular Roller Casino app in more than six months, overhauling the app design and adding a host of new features.
Roller Casino 2.0 was released yesterday and gives the app a completely new design with a different layout and graphics, along with a new tab that collates a player’s last played games.
A number of new games have also been added including the football-themed slot Super Striker.
Refinements have been made to the app’s log-in and account screens, speeding up the time it takes for a customer to successfully log in to the app while bonuses have been brought forward to the lobby screen.
Paddy Power has also integrated a new ‘refer and earn’ system where customers can send SMS text messages to people in their phonebook in order to receive new bonus offers.
Roller Casino, developed in collaboration with software supplier Playtech, has been one of Paddy Power’s highest-profile mobile product launches and forms part of the operator’s pledge to place tablet gaming at the heart of its mobile strategy.
Last month the operator revealed that 54% of its total digital revenue was derived from mobile devices.