Paddy Power in Callcredit verification deal
Irish operator takes on identification and verification software from UK-based company.
Paddy Power will begin using Callcredit’s player verification and identification software after signing an agreement with the British-based company.
The real-time service is designed to reduce the time and costs spent in carrying out checks on new players signing up to the Irish firm’s online operations. It follows Callcredit’s recent high-profile tie-ins with Betfred.com and OpenBet, the anti-fraud deal with the latter making it the service provider’s hundredth partner.
Paddy Power customer security manager Andy Ryan said: “When choosing a verification supplier to work with, we looked at four key areas: match rates, intelligence, support and cost. I’m pleased to say that Callcredit performed well in all four areas.”