Poll results: GVC taking correct measures with Sportingbet
Poll respondents believe GVC to be taking the right tact following its acquisition
GVC is on the right track with Sportingbet as it restructures the business following its acquisition in March, the majority of respondents to this week’s eGaming Review poll have said.
In response to this week’s poll, 38% of readers backed the approach taken by GVC, with a further 35% believing operator is largely on the right track but the focus on cost control will limit the company’s growth potential in the future.
GVC acquired Sportingbet in a joint deal with William Hill, with Hills taking over Sportingbet’s Australian business including the Centrebet brand. GVC is now restructuring and integrating Sportingbet into its own business, and recently reported year-on-year growth of 8% of Sportingbet revenues for the first half of 2013.
Sportsbook amounts wagered across the Sportingbet business grew 12% year on year, reaching €2.4m per day, despite the corresponding period in 2012 including the European Football Championships. This is a positive sign given the relative struggles of Sportingbet’s European business ““ compared to its Australian activities ““ before this year’s joint takeover.
Less than one quarter of those polled (22%) considered the business to need a total strategic overhaul, with just 5% thinking the business needs to expand into new markets.