Poll results: Invest in mobile, not Google Glass
Respondents to this week's eGR poll believe operators should ignore wearable tech development for the time being
More than two-thirds of eGaming Review readers believe it is too early for operators to be directing investment into wearable technology and should instead be focusing their resources on smartphone devices.
Last week, Betfair revealed it was preparing to unveil a Google Glass-optimised sportsbook, which when released will make it the first gambling operator to launch a wearable technology product.
The launch of Betfair’s high-tech eyewear could jolt rivals into developing similar products and, as such, in this week’s poll eGR asked whether Google Glass was a viable channel for egaming operators.
A total of 68% respondents were unconvinced by the developing product and felt operators would be best placed concentrating on the mobile channel, which is still enjoying widespread industry growth.
Some operators continue struggle to perfect their smartphone offerings, therefore tapping into the potential of wearable tech, despite the obvious customer engagement opportunities, appears to be some way off becoming reality.
However, the remaining 32% were in favour of Google Glass-style products and felt operators were in danger of being left behind the wearable tech boom should they not follow Betfair’s lead and act immediately.
For an industry which is often accused of being behind the technology curve, it remains to be seen exactly how quickly other operators will respond to this emerging technology.