Rational Group agrees content deal with Games Marketing
PokerStars and Full Tilt brands will have access to latest table games as Rational makes further strides into casino vertical
Rational Group’s is continuing its push into the online casino vertical after agreeing a multi-year deal with table games supplier Games Marketing.
The agreement, announced by Games Marketing this morning, will give Rational brands PokerStars and Full Tilt access to the company’s latest games, beginning with the roll-out of Double Ball Roulette and Heads-Up Hold’em.
“Games Marketing has a proven track record of providing great table games and we’re very pleased to have them on board,” Sam Hobcraft, director of casino for PokerStars and Full Tilt, said.
“We want to stand out from the crowd and will do so by offering strong content with fresh ideas that establish points of difference between us and our competitors, as well as entertaining our players,” he added.
Games Marketing CEO Chris Reynolds said the firm can help Rational establish itself as a leading online casino operator.
“We’re delighted to team up with PokerStars and Full Tilt, whose real desire to differentiate their offering and provide best in class content that delivers new features and benefits to the player has been very impressive,” said Reynolds.
The deal sees Games Marketing added to a roster of Rational casino suppliers which includes NetEnt, Quickspin and Leander Games.
Since its acquisition by Amaya Gaming last year, Rational has been intent on diversifying away from poker. As well as rolling out casino across most of its markets, it recently announced the soft launch of a PokerStars sportsbook while a daily fantasy sports launch has been pencilled in for September.