SCCG Management partners with Better Change to support problem gambling

SCCG Management has partnered with Better Change as part of an effort to address problem gambling throughout the regulated industry. Gibraltar-based Better Change provides training, multi-channel content creation and professional services to gaming operators striving to create and foster safer environments for at-risk players. Focusing on intervention strategies, Better Change leverages operators’ existing responsible gambling tools in order to hone their external messaging and develop new approaches to help protect players. “Player protection is fast becoming the heart of the gaming industry and everyone at Better Change has seen first-hand the devastation that is caused by gambling addiction,” said Better Change founder Victoria Reed. By collaborating with operators in areas such as compliance, social responsibility strategies and the creation of  safer gambling tools, Reed believes the company “can sustain our industry and deliver clear, sustainable and progressive results for our partners and their players.” “Operators understand that this mission is essential to the long-term health of the industry we have spent decades building,” added founder and CEO of SCCG Management Stephen Crystal. “We believe that companies like Better Change are a natural part of the evolution and improvement of our approaches to problem gambling and mitigating social risk.” A consultancy that specialises in everything from platform management to data and hardware solutions, SCCG Management works with clients of all types and sizes across the sports betting and igaming landscape. That includes a partnership with the Young Gamers and Gamblers Education Trust (YGAM), an award-winning responsible gaming charity organisation.