Slots.com bought by Bodog for $5.5m
In one of the most expensive gambling domain purchases ever, BodogBrand.com has revealed itself as the buyer of Slots.com.
BodogBrand.com has revealed itself as the buyer of the Slots.com domain name, which sold for US$5.5m (£3.8m) last month, putting it in the top 10 of the most expensive domain purchases ever.
Bodog Brand founder Calvin Ayre said he believed the company now owned one of the two most powerful generic gaming domains. “After Casino.com, we feel that Slots.com is the best gaming domain in the world. Bigger even than Poker.com because there are no strong brands in this space and slots are far more universal than poker, just look at the amount of space a casino devotes to slots over poker, added to which it’s simple to spell and easy to remember.”
BodogBrand.com will eventually license Slots.com to online gaming operators “in a fashion similar to the way the Bodog brand itself is currently licensed to gaming operators worldwide.” In the interim period, it will be used to drive traffic to Bodog-branded poker and casino offerings, including Bodog.com, bodog.co.uk, bodog.ca and bodog88.com.
Ayre continued: “Slots.com will work for us on a number of levels, not least, in generating global traffic to our Bodog branded properties but also to form a number of other targeted websites including one that will be created by and for the female gambler.”