Unibet seals three-year Qatar Goodwood Festival sponsorship
Kindred-owned sportsbook brand boosts its horseracing profile by securing naming rights to the 2019 Stewards’ Cup
Unibet has agreed a three-year deal with Goodwood Racecourse which will see the sports betting operator sponsor the annual Qatar Goodwood Festival.
The Kindred brand will get exclusive ownership and naming rights for headline race events across the annual festival, including the Stewards’ Cup, Golden Mile and Nursery Stakes.
The deal, which lasts until at least 2021, will see Unibet present the Stewards’ Cup draw on 1 August, as well as sharing content from brand ambassadors and having on-course sponsorship branding.
Kindred Group’s head of racing communications and sponsorship Ed Nicholson said: “The Qatar Goodwood Festival remains one of highlights of the flat racing calendar, attracting some of the best racehorses from all over Europe, and Unibet is honoured to be associated with such an iconic meeting.
“Unibet boasts some wonderful racing partnerships already, with the likes of the Champion Hurdle and the Investec Derby Festival, and this new deal reaffirms our position as one of the sport’s leading supporters.
“The Unibet Stewards’ Cup is always one of the most competitive handicaps of the season and we are hoping this year’s renewal will be no different,” he added.