VBET announces jockey Brian Hughes as new brand ambassador
Northern Irishman signs one-year deal and will produce weekly content under remit of partnership
VBET has recruited Northern Irish jockey Brian Hughes as its latest brand ambassador as the operator gears up for Cheltenham Festival.
The Malta-headquartered firm, which is also the official gaming and betting partner of Premier League outfit Arsenal, secured a one-year marketing deal with title-chasing Hughes.
Hughes, 34, will provide racing fans with weekend previews for his races, including expert insights as he looks to become champion jockey for the first time.
VBET will also be afforded branding opportunities on Hughes’ riding equipment on racedays as part of the partnership.
🗣️ "Hopefully he can keep his 💯 record in tact."
Title-chasing jockey Brian Hughes has a strong book of rides at @ayrracecourse this afternoon. 🏇
Here he gives his exclusive thoughts on each of them ⬇️https://t.co/SxrIDBom0k
— VBET UK (@VBET_uk) March 7, 2020
Speaking on the new relationship, Hughes said: “VBET are going places in a hurry and it’s just great to be on board. I’m really happy that VBET will be in my corner as the challenge to become champion jockey reaches its final months.”
Paul Townley, VBET’s head of brand and content, added: “We’re thrilled to welcome Brian into the VBET family. Brian is one of the best riders in the world and we will be with him every step of the way as he tries to win the jockeys’ championship for a first time.
“Brian’s exclusive insight will be much in demand from sports fans across all platforms, and further highlights our commitment to horseracing on a global scale.”
Former Arsenal midfielder Ray Parlour and former French World Cup winner Youri Djorkaeff are also VBET brand ambassadors.