William Hill claims 31k Vegas downloads
Hills mobile push reaps rewards as 31k downloads come in a month after nearly £600k in giveaways
William Hill said its new Vegas casino app has pulled in over 30,000 downloads in a month on the back of a major TV advertising campaign.
Hills app sat in the top five of the âFree Casinoâ apps chart for most of November and is currently in the top 10 after being downloaded 31,094 times up to midnight on November 30.
The app is backed by a slick looking TV ad to promote its £1.1m giveaway that focuses on giving large numbers of players smaller prizes, with 15, 420 winners in November including 30 who took the £5,000 top prize.
Every player who spends £20 is entered into the draw, with higher spenders getting a bigger chance of winning.
James Curwen, William Hillâs Director of Gaming, called the launch a “roaring success” and said its customers responded to “great quality, innovative, products”.
Mobile casino is a major area of focus for Hills with the firm blaming the lack of a strong mobile offering on its flat online casino performance in Q3.