William Hill launches Cash In on mobile
Hills joins Paddy’s and Betfair in offering mobile versions of cash out tools
William Hill has launched its Cash In My Bet product on mobile devices for every football match it covers.
The initial launch if available on the html5 mobile web product and the iOS app, with an Android launch slated for later this quarter.
The launch follows last week’s roll-out of Cash Out by Paddy Power, which added the ability for players to cash out of their bets in-play on selected football matches.
The Hills launch is on a larger scale with Cash In available on both multiples and singles on every game in every league and is closer to the functionality offered by Cash Out pioneers Betfair.
âCash In My Bet gives our customers greater power of control than ever before,â  Juergen Reutter, William Hill Online Head of Mobile, said.
âThey can now decide to get a guaranteed return either in-play or as part of a multiple after some teams have already won,” he added.
Hills noted in its recent results its percentage of sportsbook revenue coming through mobile channels was “north of 40%”.