Yggdrasil joins Swedish Gambling Association SPER
Stockholm-based firm links up with collaborative effort to promote responsible gambling in Sweden
Igaming solutions provider Yggdrasil has joined the Swedish trade group SPER to help promote an healthy, responsible and sustainable gambling environment.
SPER, the body that represents the licensed gambling market in Sweden, has 20 members that work together to act in a safe and ethical manner in the gambling world.
Stockholm-headquartered Yggdrasil will pledge to a code of ethics that will ensure player protection forms a key part of their daily operations.
SPER also acts as a forum for its members to discuss best practices within the industry and to learn from one another.
Fredrik Elmqvist, CEO of Yggdrasil, said: “As an industry leader, we always strive to act in a responsible manner, and industry collaboration is needed to achieve the highest standards to ensure players are protected.
“Social responsibility is an important part of our work at Yggdrasil and by joining SPER we are committing to ensuring that the Swedish gambling market is both safe and sustainable.”
Jenny Nilzon, CEO at SPER, said: “We are thrilled to welcome Yggdrasil as a supplier member and to further grow our network as it is more important than ever for all industry stakeholders to cooperate and ensure consumer protection is in focus.”