eGaming job applications: pigeon-holed back
Jobs in egaming are being created faster than in any other industry in the recession, says Triple Seven Resources director Michael Cleavely, but failing to understand the importance of cross sell can tarnish any candidate's application.
THE RISE OF OUR INDUSTRY has led to an influx of different-sized operators. From a candidate perspective, this has meant a healthy rise in interesting vacancies, despite many companies being in the midst of a global recession.
However, there are many people now considering careers in gaming and making transitions from sectors that are in decline. Traders from the finance industry and marketing executives from other online sectors are two key examples. The competition for roles therefore is fierce and keeping ahead of the pack is important.
With this in mind, it is important that candidates have knowledge and experience not possessed by their counterparts from other sectors. A successful candidate will understand their customer and will appreciate the value of cross-sell to the business. For instance, a casino slots player will play on bingo slots or even online scratchcards.
Very often we come across candidates who pigeon-hole themselves and talk about being a sportsbook or casino manager, and although this has a lot of value, it also pays to have a good understanding of all products and how the player interacts across them.
The emergence of soft gaming products explains why there are openings for more acquisition and affiliate roles in the market. Online scratchcards have become popular and we have also seen the rebirth of the football pools online. These products have mass appeal and, unlike others, have yet to become saturated.
Candidates need to be aware of the constant evolution of products; we should never underestimate the importance of technology in our industry. Companies that are embracing interactive and live gaming/betting are pushing the market forward.
The candidate who can understand the impact of this and how it is broadening the opportunities for both players and operators will have a firmer place in the future of gaming.
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