Esports arena: Optimising the betting experience
Rohini Sardana, head of product propositions at SIS, highlights how operators can optimise the way esports events are presented to bettors to enhance customer engagement
 Making your offering relevantEducation and trustRohini Sardana is the head of product propositions at SIS. She has over 15 years’ experience of product management and business development within the digital gaming and betting sector. At SIS, Rohini is responsible for the development and successful launch of the company’s esports betting product, SIS Competitive Gaming; as well as creating value propositions for its customers.