Opinion: How to build customer loyalty as top-tier football returns
Genius Sports Media commercial director Josh Linforth discusses how sportsbooks can drive retention as the Premier League and Serie A resume with new-look fixture schedules
18/06/2020
Adapting to the ‘new normal’
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Josh Linforth is commercial director at Genius Sports Media, a division of Genius Sports Group. He has 10 years’ experience in the ad tech world, specialising in helping brands build meaningful relationships with their customers through data-driven, contextualised campaigns.Related Articles
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