Promoted feature from Facebook: 2020 — the great media reset
Laura Scanlan and Ruth Purcell of Facebook assess the shifts seen in consumer behaviour throughout 2020
Acceleration of digitalisation
[1][2][3]The virtual community is social
Rethink your marketing structure
Automation
- Shift from behavioural targeting to using product signals to discover new in-market customers
- Use of automation and machine learning to increase efficiency in the form of creative deployment, audience management and campaign management
- Performance marketing leveraging automation in campaigns to deliver the right message to the right person
- Throughout the coronavirus pandemic, AI has been leveraged more than ever across the marketing ecosystem. With customer service under strain, companies rely on messaging and bots to deal with volume. Meanwhile, performance marketers are leveraging automation to reduce campaign management resources and increase execution efficiencies.