Promoted feature: The shifting gambler mindset
Boris Chaikin of Soft2Bet reflects on how the current pandemic has changed the mindset of gamblers, why diversification has been paramount in the retention of players, and what the future holds for the casino and sportsbook industry when live events return
EGR Intel (EGR):How has the coronavirus outbreak impacted your casino solutions?Boris Chaikin (BC):EGR: What moves have you made to mitigate the sports shutdown? Have you pushed esports/virtuals/etc?BC:EGR: What significance do you think verticals such as esports will hold when more traditional sports return? Will their popularity be sustained?BC:EGR: Looking ahead into a post-Covid world, what sportsbook or casino innovations/plans does Soft2Bet have planned?BC:EGR: Finally, what are your predictions for sports betting over the next 12 months? Will the industry be able to bounce back fully from this period of uncertainty we have been living through?BC:With a passion for creating new products and 19 years working in the egaming industry, Soft2Bet’s CEO Boris Chaikin has a wealth of experience in building and managing teams in areas such as marketing, customer support, CRM and general operations. Chaikin has previously held the roles of marketing director and general manager at the B2B sportsbook and platform provider OffsideGaming for over five years out of his 10 years with the company.
As live sport restarts in empty stadiums, more supporters than ever will be following the action from home