Why we need more casino brands that can make a difference
Mathew Taylor, head of brand marketing at DoubleUp Group, touches on the need for the industry to give back to our communities
PR DailyPR DailySuccess storyCharity starts at homeMathew Taylor has a wealth of experience in marketing across multiple sectors. With more than five years in the igaming industry spanning both B2B and B2C, he has worked with multiple tier-one casino operators including Mr Green, as well as leading game providers such as NetEnt and Relax Gaming. As an environmentally conscious animal lover, Mathew’s vision is to build engaging brands which appeal to both the igaming industry and players the world over. He believes strongly in the ideals he tries to represent, and in his current capacity as head of brand marketing at DoubleUp Group, he has helped support multiple initiatives dedicated to animal welfare.