Borgata joins myVEGAS rewards program
Social developer Playstudios said its rewards platform âwouldnât be completeâ without a New Jersey partner
MGM-based social casino developer Playstudios has expanded the rewards program of its flagship myVEGAS product into New Jersey after striking a partnership with the Borgata. [private]
Players of the slots app will be able to redeem virtual points for real-life rewards at the Borgata, including complimentary meals, rooms and show tickets.
âBorgata is excited to partner with an innovative company like Playstudios and to be the first East Coast property to share myVEGAS with its customers,â Joe Lupo, Borgata SVP of operations, said.
âWe look forward to being featured in this very successful game alongside a select group of highly-regarded travel and leisure brands,â he added.
Playstudios said it had been steadily growing its proprietary myREWARDS loyalty platform with a number of new partners including the Hippodrome Casino in the UK and Wolfgang Puck restaurants in LA and Hawaii.
And Playstudios VP of business development Jeff Netzer said the developer knew its myVEGAS offering âwouldnât be completeâ until it had a foothold in the New Jersey market.
âAnd we couldn’t have entered that market with a more perfect partner than Borgata,â he added.
Playstudios ranked 13th in the inaugural eGR North America Power 25, with the judges impressed with the developerâs 65% year-on-year revenue growth in the second quarter of the year.