Stations to launch GAN social casino

Simulated Gaming platform to go live across 19 Nevada properties in early 2017

 

Station Casinos will launch a social casino on GAN’s Simulated Gaming platform in early 2017, the operator announced this morning.

Stations, which operates 19 casinos in Nevada, said the social casino platform would be integrated into its existing reward programme in an effort to engage patrons “whenever and wherever they prefer”.

Staci Alonso, executive vice president of Station Casinos, said: “Free play social casino games are very popular and will allow our guests to play many of their favourite on-property casino games at home or on their phone for entertainment and rewards.

“GAN was selected for their ability to deliver a custom social casino experience integrated with our myBoardingPass loyalty program as we are committed to continuously enhancing and responding to the preferences of our guests.”

The deal was first announced to GAN investors back in August, without disclosing the identity of the client.

“We are privileged to bring online one of the longest-standing and largest Nevadan casino operators in the Silver State,” said Dermot Smurfit, GAN CEO.

“Station Casinos’ highly regarded myBoardingPass will be placed at the core of the Simulated Gaming experience and is anticipated to result in higher levels of patron loyalty, increased patron visitation on-property and reactivation of on-property of long term lapsed patrons.”

Stations marks GANS’s fourth major US client secured to date with in excess of $1bn in annual revenues from land-based casino gaming.