Odobo adds social casino to Play app
Further expansion of six-month old B2C client also expected, with an Android version in the pipeline
Odoboâs game discovery app Odobo Play has integrated social casino features as the firm steps up its efforts to monetise mobile social players.
The app is the first of its kind to offer players a social casino and real-money play via the same destination, according to Odobo. It now features more than 50 games, and allows users to top up virtual currency with in-app purchases.
âOur objective is to retain the small but vital percentage of players that convert to real money, while servicing those that are looking for a comprehensive social casino experience,â Ashley Lang, Odoboâs founder and CEO, said.
Lang added that the firm is planning to add an Android version of the Play app to its portfolio, with more social casino features expected to be integrated.
Since the iOS app launched in December, it has been downloaded more than 50,000 times, with around 10% of users clicking through to real-money gaming.
Odobo has signed up a raft of new partners for its content in recent months, with LeoVegas, Gala and Unibet among those to take on games from the developersâ marketplace.