Poll: What will be the buzz phrase at EiG?

The egaming industry gathers in Berlin for EiG 2015 this week to – amongst the networking and partying – debate the key issues which will define the industry for the next year and beyond.

Each year the major exhibitions of ICE, G2E and EiG seem to be dominated by one or two key trends, jumped upon by suppliers and operators alike as the ‘next big thing’. And this year will be no different.

Omni-channel has been a popular topic for a couple of years now, and it is sure to be discussed further at EiG, particularly with the summer’s two big mergers placing emphasis on its potential to drive growth going forward.

Elsewhere, more and more operators are beginning to talk about the importance of a data-driven approach to just about every aspect of egaming. With marketing and product personalisation becoming increasingly informed by data analysis, how to securely gather and make use of this data is sure to be high on the agenda.

Many operators have been exploring the possibilities offered by eSports in recent months, whether that be by offering betting markets on major events or trying to appeal to the gamer demographic, and delegates will want to learn more about what eSports can teach us about player engagement.

Meanwhile following the developments in the US over the past couple of weeks, delegates are bound to be debating the future of daily fantasy sports, and whether the bubble may have burst on the DFS opportunity.

So what do you think will be the biggest buzz phrase at EiG this week? Have your say on the right-hand side of the page.